Basic Setup Package:

Perfect for: Small businesses or first-time advertisers looking to establish a presence on Google Ads and start driving traffic.

• Google Ads Account Setup: We’ll create and configure your Google Ads account, ensuring it’s properly set up for success.
• Campaign Setup: We’ll set up one ad campaign, focusing on either Search Ads (text ads appearing in Google search results) or Display Ads (image/video ads appearing on websites across the Google Display Network).
• Keyword Research: We’ll conduct thorough keyword research to identify relevant keywords that your target audience is searching for.
• Ad Copywriting: We’ll create compelling ad copy that attracts clicks and drives conversions.
• Basic Optimization: We’ll manage your initial bids and budget to ensure your campaign is running efficiently.
• Revisions: 1 round of revisions to refine your ad copy and targeting.

Standard Optimization Package:

Perfect for: Businesses looking to increase ad efficiency, drive more qualified leads, and improve their return on investment (ROI).

Includes everything in the Basic Setup Package, plus:

• Campaigns: We’ll set up and manage two ad campaigns, allowing you to target both Search and Display networks, or focus on Shopping Ads (if applicable to your business).
• Negative Keywords: We’ll implement a negative keyword strategy to exclude irrelevant searches and prevent wasted ad spend.
• Audience Segmentation: We’ll segment your target audience based on demographics, interests, and online behavior to ensure your ads are shown to the right people.
• A/B Testing: We’ll test different ad variations (headlines, descriptions, images) to identify the best-performing combinations and optimize your campaigns for maximum effectiveness.
• Conversion Tracking: We’ll set up conversion tracking to accurately measure the success of your campaigns (e.g., tracking leads, sales, form submissions, phone calls).
• Reporting: You’ll receive monthly performance reports with key metrics and insights.
• Revisions: 2 rounds of revisions.

Premium Strategy & Scaling Package:

Perfect for: Established brands seeking maximum ROI, scalable growth, and long-term success with Google Ads. This package provides a comprehensive and strategic approach to Google Ads management.

Includes everything in the Standard Optimization Package, plus:

• Campaigns: Full-scale campaign setup and management, covering Search Ads, Display Ads, and Shopping Ads (if applicable). We’ll create a comprehensive strategy to reach your target audience across multiple channels.
• Advanced Targeting: We’ll implement advanced targeting strategies, including retargeting (showing ads to users who have previously interacted with your website) and sophisticated audience segmentation.
• Competitor Analysis: We’ll analyze your competitors’ keywords, ad copy, and bidding strategies to identify opportunities and gain a competitive edge.
• Dynamic Ad Copy: We’ll create personalized, dynamic ad copy that automatically adjusts based on user search queries or website content, improving relevance and click-through rates.
• Landing Page Optimization: We’ll provide recommendations for improving your landing page design and content to maximize conversion rates. A well-optimized landing page is crucial for converting ad clicks into customers.
• Analytics & Strategy Calls: You’ll receive detailed performance insights and regular strategy consultations with our Google Ads experts to discuss campaign performance, identify opportunities, and refine your strategy.
• Revisions: 3 rounds of revisions.